Greenbook Podcast

Exploring the future of market research and consumer insights

Author: The Greenbook Podcast Network

Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.
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Language: en

Genres: Business, Careers, Marketing

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162 - Emma LaPorte on the Future of Insights at Crown Resorts
Episode 162
Monday, 22 December, 2025

In this episode of the Greenbook Podcast, host Karen Lynch sits down with Emma LaPorte, Group Insights and Strategy Manager at Crown Resorts, to explore what it truly means to be a high-integrity insights leader. Emma shares her unique career journey from academia and agency life to healthcare, FMCG, and now experience-led research in the entertainment and hospitality sector.Together, they unpack how rigor, curiosity, and creativity intersect in modern insights work, especially when decisions are emotionally driven and high-stakes. Emma discusses building stakeholder trust, navigating data quality challenges, and balancing speed with thoughtful upfront alignment. The conversation also looks ahead to the future of the insights profession, including the evolving role of AI, the enduring importance of human judgment, and why storytelling remains essential for influencing senior leaders. This episode is a must-listen for insights professionals seeking to elevate their impact.Key Discussion Points:Emma’s career path from academia to enterprise insights leadershipBalancing scientific rigor with creativity and storytellingBuilding trust with stakeholders through transparency and integrityManaging data quality and pressure-testing insightsThe future of insights: AI, integration, and human interpretationResources & Links:Crown ResortsYou can reach out to Emma LaPorte on LinkedIn.Many thanks to Emma LaPorte for being our guest. Thanks also to our production team and our editor at Big Bad Audio.