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The Billboard Mastery PodcastWelcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. Author: Frank Rolfe
Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth Frank Rolfe. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Dangers Of Guessing
Episode 139
Monday, 30 March, 2026
Billboards are giant assets, often weighing in at over seven tons. The typical ad face is bigger than a tiny home. When dealing in this type of massive size, you can’t afford to make even a minor error as it’s impossible to fix. In this Billboard Mastery podcast we’re going to explore inexpensive options to take the guessing out of some of the big decisions billboard owners have to make.
