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Public Relations Review PodcastAuthor: Peter C Woolfolk, Producer & Host
An award-winning, global podcast with host Peter Woolfolk discussing substantive public relations topics, issues, and more with public relations professionals, educators, vendors, and others. Seasoned professionals provide expert content useful in your daily PR projects. Guests from around the U.S. {and some international} are interviewed, all while providing quality, substantive information of interest to public relations professionals at all levels.APPLE ranks this podcast among the "Top 1%" of podcasts worldwide." Rated #4 on the "MillionPodcasts" Top 60 PR Podcasts. Ranked in the Top 10% most popular shows of the 3.5 million ranked by "Listen Score." Rated #13 on FEEDSPOTS top 70 PR Podcasts 2025. Recently, the podcast won the 2024 Award of Merit from the Nashville PRSA. The podcast also won the UK's Innovation in Business's "Media Innovator Award" as "Podcast Innovator of the Year--2023--Southern USA." The podcast has won "Best Podcast" awards from American Business Awards and Nashville-PRSA. Rated in the U.S. among "Top" / "Best" PR podcasts on multiple sites. Five-star ratings on Apple Podcasts. Listeners in 3,279 cities in 157 countries around the world. Available on Amazon Alexa and 30 sites around the world.Podcast official website: www.publicrelationsreviewpodcast.com Podcast studio currently located in Brentwood, Tenn USA.Leave a podcast review at: https://www.publicrelationsreviewpodcast.com Facebook/Meta: https://m.facebook.com/Public-Relations-Review-Podcast-590455264754170/ Learn more on YouTube: https://www.youtube.com/watch?v3D54NRSyeXs Language: en-us Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Research Makes Your PR Pitch Stand Out
Episode 183
Monday, 10 November, 2025
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Ever wonder why some PR pitches get immediate attention while others languish in crowded inboxes? The secret might be in how you're using—or misusing—research data.Nathan Richter of Wakefield Research pulls back the curtain on the powerful relationship between public relations and data research, revealing how these disciplines must work in concert rather than as separate functions. With experience on both sides of the equation, Richter speaks directly to the challenges PR professionals face when trying to make their stories stand out.The conversation tackles a widespread problem in communications: the tendency to equate complexity with sophistication when presenting research. As Richter explains, "Many PR people, when they have data in hand, tend to be extremely excited and eager to publicize it... unfortunately, many equate complexity with sophistication or quality. Nothing could be further from the truth." In an environment where journalists face a barrage of pitches daily, clarity and credibility become your most valuable currency.Perhaps most valuable is Richter's breakdown of the "broken process" most organizations use to develop research for public consumption. Rather than the common approach of brainstorming questions without clear intention, he advocates for a hypothesis-driven methodology that starts with desired outcomes. This approach triangulates what brands want to communicate, what media wants to hear, and what can actually be discovered through research—creating stories that truly resonate.For PR professionals looking to elevate their media relations through research, this conversation offers practical guidance on building credibility, avoiding common pitfalls, and developing partnerships with research specialists who understand the unique demands of earned media. Whether you're pitching complex healthcare data or consumer trends, the principles remain the same: simplify, clarify, and validate your story with data that journalists can trust.Take your PR strategy to the next level by understanding how research can transform from merely supporting content to becoming your strongest competitive advantage in a crowded media landscape. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
