How to Save the World | The Psychology & Science of Environmental Behavior

Author: Katie Patrick

What *really* gets people to take action for the planet? Environmental engineer and designer, Katie Patrick, takes you on a wild intellectual journey into the heart of the environmental psyche, exploring the latest evidence-based behavioral science you can use to get more people to adopt your climate or environmental campaign. Get Katie's secret climate action design tips to make it happen at https://helloworlde.com/actiontips. Warning: For deep sustainability nerds only .
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Language: en

Genres: Earth Sciences, Science

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When Virtue Signals Trigger Real Systems Change • Dr Tabea Hoffman PhD
Wednesday, 22 July, 2026

Have you ever dismissed eco badges, climate stickers, or "Save the Earth" T-shirts as empty virtue signaling? Think again.In this episode, environmental psychologist Dr. Tabea Hoffmann reveals why visible public signals are far more powerful than they appear. Drawing on her latest research paper, she explains how these seemingly small acts shape social norms, influence what people believe is acceptable and expected, and help build momentum for larger-scale climate action. It's called The Social Feedback Loop.Discover the hidden psychology behind public signaling and why one of the simplest, lowest-cost interventions may also be one of the most effective tools for growing environmental movements and increasing support for systems change.JOIN THE SCHOOL OF CLIMATE ACTION DESIGN 🌈 Learn how to design the world's most effective climate program in six weeks. Next cohort starting September 17. Don't miss out. Click Here ➡️ https://www.helloworlde.com/climate-action-design-school* * *How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community. Follow Katie on: Instagram ⁠⁠https://www.instagram.com/katiepatrickhelloLinkedIn ⁠⁠https://www.linkedin.com/in/katie-patrick