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KLR Marketing PodcastAuthor: Grahame Rees
Interviews with experts in Agriculture from around the world. Language: en-us Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Mel Kiel Uses KLR Marketing Principles to Build a Profitable Livestock Business
Thursday, 13 August, 2026
How Mel Kiel Uses KLR Marketing Principles to Build a Profitable Livestock Business In this episode, Grahame Rees is joined by livestock producer and KLR trainer Mel Kiel to explore how she has applied KLR Marketing principles in her own business for more than 20 years. Operating a 400-acre livestock trading enterprise near Yeoval in Central West NSW, Mel explains how she balances grass, money and livestock to generate cashflow, protect her landscape and make confident decisions—without trying to predict the market. In this episode, you'll discover: How an unsuccessful agistment venture led Mel to KLR Marketing. The five principles underpinning the KLR Marketing approach. Why grass is king—and livestock are the tool used to turn it into money. How Mel monitors soil moisture, budgets grass and keeps her country "rain ready." Why matching the right type and level of livestock to the available grass matters. How the Cost of Carry ensures livestock cover overheads and direct costs. Why KLR focuses on today's replacement margin rather than predicting future markets. How breeders can use trading livestock as a relief valve during dry periods. Why selling early can protect ground cover and create future opportunities. How simple, purposeful technology can reduce risk and improve production. The value of completing a regular "Cold Audit" of your grass, money and livestock. How keeping the business simple and making timely decisions can create greater freedom. Mel's story demonstrates that KLR is not a silver bullet. It is a practical and continuing way of thinking that helps livestock producers make objective decisions, keep cash moving and build businesses that work for them.
