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Zero Ambitions PodcastZero Ambitions is a consultancy and weekly podcast about sustainability and the built environment. Author: Jeff and Dan
Zero Ambitions is a consultancy and weekly podcast about sustainability and the built environment. We find interesting and experienced guests who know what they're talking about, usually to discuss how we navigate the complexity of decarbonisation and sustainability in the built environment and its many related sectors. Hosted by Jeff Colley and Dan Hyde, publishers of Passive House Plus magazine (UK and Ireland), the podcast has now grow into a consultancy, Zero Ambitions Partners. The consultancy specialises in defensible sustainability communications. We create the strategy that makes built environment leaders stand out, enabling them to occupy positions that are distinct and defensible. As with the podcast itself, we help organisations to communicate about what they do and the value that they offer. Usually, this means strategies to change a conversation from price to value and how to futureproof an offer with evidence that makes its claims watertight. If you're a leader, or want to become one, we help you to make sense of where you stand in your sector, how to improve your positioning, how to communicate this to the market you operate in, and how to highlight the difference between you and your peer group. If you can engage your value chain by speaking about what matters to them, you can educate your key stakeholders and turn them into evangelists for your cause. Book a ZAP Defensibility Audit, but brace yourself - Uncover value and opportunities that you may not have recognised - Find out if your sustainability claims are defensible - Find out if your claims are too meek - Change the conversation from price to value Language: en Genres: Documentary, Education, How To, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Incentivising retrofit: considering the "reuse dividend" and acknowledging the economic value, with Leanne Tritton (Ing Media), Will Hurst (Architect's Journal), Matt Bullivant (Athora) and Richard Nelson (Abyss Global)
Episode 196
Monday, 9 November, 2026
Back in the summer Jeff and Dan were joined by Don't Waste Buildings to talk about a retrofit research report that they'd recently published and we've been sitting on it for ages—sorry all. It's a full house and links to profiles are below.The report is an international study in building reuse across the world, how retrofit is incentivised in other countries, and how Britain's backwards tax system is holding back real progress.It's a piece of discourse that starts from an evidence base of economic arguments and how incentives can drive value in a way that could potentially supersede the endless politicking that tends to hold us back. Notes from the showDon't Waste Buildings on LinkedInThe official Don't Waste Buildings websiteDWB's landmark report: ‘The Reuse Dividend’The Reuse Policy Playbook: A Retrofit-First Guide for Local Authorities, their new reportLeanne Tritton on LinkedInWill Hurst on LinkedInRichard Nelson on LinkedInMatt Bullivant on LinkedIn**SOME SELF-PROMOTING CALLS TO ACTION**We don't actually earn anything from this podcast, and it's quite a lot of work, so we have to promote the day jobs.Follow us on the Zero Ambitions LinkedIn page (we still don't have a proper website)Jeff and Dan about Zero Ambitions Partners (the consultancy) for help with positioning and communications strategy, customer/user research and engagement strategy, carbon calculations and EPDs – we're up to all sortsSubscribe and advertise with Passive House Plus (UK edition here too)Check Lloyd Alter's Substack: Carbon UpfrontJoin ACANJoin the AECB Join the IGBCCheck out Her Retrofit Space, the renovation and retrofit platform for women**END OF SELF-PROMOTING CALLS TO ACTION**
