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No BS Mastery PodcastFor experts and consultants ready to charge more, profit more, and deliver faster. Author: Pia Silva
For experts and consultants ready to charge more, profit more, and deliver faster. This is your permission slip to build a freedom first business without employees. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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318. Marc Scheff on Finding a Way to Market That Actually Feels Aligned
Episode 318
Thursday, 17 September, 2026
When Marc Scheff joined No BS Mastery, his business was going, but it wasn’t predictable. He had one-on-one coaching clients, an artist community, and a retreat in the works, but he couldn’t clearly explain where his next clients were going to come from.Marc had tried going hard on social media, making educational videos, funny videos, and all kinds of different content. Some of it worked, but none of it felt quite right. As he put it, he always felt like he was wearing somebody else’s clothes.In this conversation, Marc shares how he stopped forcing himself to market in ways he didn’t enjoy and built a repeatable system around something he genuinely loves: talking to people. We dig into the referral that closed almost immediately after he introduced his Lead Product™, the week his outreach jumped from a few conversations to more than 50, and why he now has the confidence to turn away clients who aren’t the right fit.Marc is a certified coach who helps mid-career creatives and entrepreneurs make meaningful changes with more confidence, freedom, and creative autonomy. Before becoming a coach, he spent years as an award-winning artist, teacher, gallery curator, and creative leader. He is also the founder of the Unleash Creativity community.Marc’s story is proof that the No BS model isn’t just for designers. It’s about connecting the pieces you already have, packaging your expertise more intentionally, and building a way of finding and serving clients that actually fits who you are.Find this episode for free on your favorite podcast player. Tune into this episode to hear: Why Marc’s business felt unpredictable even though he was already finding clients How he stopped marketing in ways that felt like wearing somebody else’s clothes Why introducing a Lead Product™ made it easier for a former client to refer him What helped Marc go from reaching out to a few people a week to more than 50 How the Lead Product™ helped Marc create valuable paid interactions with more people Why having a clear process makes it easier to turn away clients who aren’t the right fit How Marc had nearly as many paid one-on-one interactions this year as he had in the previous two or three years Learn more about Marc Scheff: Website: marcscheff.com LinkedIn: linkedin.com/in/marcscheff Instagram: @marcscheff Join Marc’s newsletter, Good Story: marcscheff.com Resources: Grab the first chapter of my new book Scale Solo: scalesolobook.com Join me in my September Scale Solo Bootcamp Program: No BS Mastery: JOIN THE NO BS MASTERY The Price to Freedom Calculator™: nobsmastery.com/price Grab a copy of my book Badass Your Brand: BADASS YOUR BRAND Program: No BS Agency Mastery: Apply to Join No BS Agency Mastery
