The Art of Franchise Marketing Author: Netsertive The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss whats working, whats not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing. Be a guest on this podcast Language: en-us Genres: Business, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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From Startup to 400+ Franchises: Scaling Through Technology & Innovation with Reed Nyffeleer
Thursday, 26 February, 2026

In this episode of the Art of Franchise Marketing podcast, host Erin Martin interviews Reed Kniffler, founder and CEO of Signal, a successful security services franchise. Reed shares his journey of building a $330 million business, emphasizing the importance of technology innovation, customer experience, and effective marketing strategies. He discusses the proprietary software developed to enhance operations and the role of AI in improving business efficiency. Reed also highlights leadership lessons learned throughout his career and the significance of personal purpose in professional success.

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