The Art of Franchise Marketing

Author: Netsertive

The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss whats working, whats not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
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Language: en-us

Genres: Business, Marketing

Contact email: Get it

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Inside Modern Franchise Marketing: Strategy, Systems, and Sustainable Growth with Adam Terranova
Wednesday, 4 February, 2026

In this episode of the Art of Franchise Marketing, host Erin speaks with Adam Terranova, Senior Director of Marketing at Authority Brands. They discuss the evolution of franchise marketing, focusing on the importance of marketing technology, AI, and digital infrastructure. Adam shares insights on driving organic leads, optimizing websites for local SEO, and the significance of supporting franchisees through education and resources. The conversation highlights the need for a shared vision among franchisees and the franchisor to ensure success in a competitive landscape.