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Designing Futures: Exploring AI, Data, Architecture and beyond.Join us as we embark on a captivating journey through the ever-evolving intersection of AI, data, and architecture. Author: Nathalie Rozencwajg & Melanie Rozencwajg
Join us as we embark on a captivating journey through the ever-evolving intersection of AI, data, and architecture. In this podcast, we dive deep into the vast potential of AI for architecture and design, examining the remarkable possibilities it offers, while also acknowledging the challenges it presents. Our mission is to expand the conversation, engaging with leaders, thinkers, and doers in the ecosystem. We invite them to share their profound insights, groundbreaking ideas, and innovative approaches to designing the future. Nathalie Rozencwajg is the founder of NAME Architecture and an internationally-acclaimed award-winning architect. In recent years, together with her team, she has been exploring the implications of AI for architecture and questioning the future of practice and education. Melanie is an awarded creative entrepreneur who specializes in data strategy. She offers guidance and solutions on how data can be strategically leveraged to foster development and innovation while upholding ethical considerations. Language: en Genres: Arts, Design, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Understanding the Why: Behavioral Science Meets Data & AI
Episode 13
Monday, 29 September, 2025
Jez Groom — founder & CEO of Cowry Consulting and a pioneer in applied behavioral science — joins us on Designing Futures.With 14+ years of helping global organizations from Amazon to HSBC understand human behavior, Jez explains why most decisions are non-rational, why intentions rarely translate into action, and how simple tweaks can shift behaviour in powerful ways.This episode makes the case for behavioral intelligence — blending psychology, data, and AI — as a smarter path forward than “AI-first” thinking. Digital traces reveal what people do, but only behavioral science uncovers the deeper why: the subconscious, social, and emotional drivers behind choice. From psychometrics to biometrics, we explore how these methods are reshaping the way we design experiences that people actually follow through on.
