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Dan Hill's EQ SpotlightDiscussions with thought leaders about the importance of emotions in politics, culture and life Author: Dan Hill
Discussions with thought leaders about the importance of emotions in politics, culture and life Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight Language: en Genres: Arts, Books, News, Politics Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)
Episode 141
Thursday, 7 September, 2023
Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023). Miri Rodriguez began her career at Microsoft by leading social media support channels. That assignment made it obvious to Rodriguez that customers tell their own (often very emotional) stories about their brand experiences, making it natural for her to transition to then becoming an expert at how a company wants to craft its stories and ensure as much customer-brand alignment as possible. As a result, Rodriguez has refined an approach that relies on emotion to bring alive stories where customers are front and center in how the brand’s offerings can empower them. Miri Rodriguez is a Senior Storytelling for Health & Public Sector Industries at Microsoft. With her own separate consulting firm, she has also done moonlighting work for clients ranging from Adobe, Discover and Walmart to McKesson. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight
