The Green Peak

Each week join Richard Zwicky, a cannabis visionary and entrepreneur, as he interviews experts from around the globe to discuss updates and evolutions in the world of cannabis. If you are a current or inspiring investor in the cannabis industry and/or...

Author: Cannabis Radio

Language: en

Genres: Business, Entrepreneurship, Investing

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Synergy Innovation CEO Shauntel Ludwig on the Evolving Cannabis Accessory Landscape
Tuesday, 5 November, 2024

Shauntel Ludwig, CEO of Synergy Innovation, discussed the growth and challenges in the cannabis accessory market. DaVinci and ICE, her brands, focus on premium vaporizers and silicone products, respectively. She highlighted significant market growth in Europe, particularly Germany, and South America, with a 30-40% drop in the US market due to high THC concentrations. Ludwig emphasized the importance of systems and compliance, particularly with the PACT Act affecting vapor product reporting. She advised companies to prepare thoroughly for M&A, ensuring brand integrity and smart investment. Ludwig also noted potential growth in Australia's medical market.