#MediaSnack

Author: ID Comms

Welcome to #MediaSnack the show for media leaders who want to win! If youre looking to sharpen your performance, stay ahead of the competition, and deliver real results, youre in the right place.Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising. We also welcome industry winners to share their secrets to success, giving you an edge in your own journey.Subscribe now to stay informed, stay competitive, and stay winning.---#MediaSnack is presented by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth?Visit our website: http://www.idcomms.comFollow us on LinkedIn: http://www.linkedin.com/company/id-comms/
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Language: en-us

Genres: Business, Education, Marketing

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#MediaSnack WINNERS: Charles Singer – Director of National Media, Digital & Performance Marketing at Henkel
Wednesday, 7 January, 2026

On this episode of #MediaSnack WINNERS, Tom Denford speaks with Charles Singer, Director of National Media, Digital & Performance Marketing at Henkel North America, about how challenger brands can win by building trust, driving consistency, and staying curious. With experience across media agencies, platforms, and now client-side, Charles shares how his team connects brand-building with performance through smarter planning, tighter integration, and a relentless focus on relevance.They explore the challenges of maintaining brand safety and earning consumer trust in a fragmented media environment, and why resisting the urge to constantly reinvent is key to long-term success. Charles also shares how Henkel is combining media strategy, e-commerce, and shopper marketing to move from challenger to category leader, and why travel—and asking good questions—have played a major role in shaping his career.Learn more about ID Comms: https://www.idcomms.comFollow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/