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The Digital Measure ShowThe Digital Measure Show is a bi-weekly show for marketing leaders and practitioners where I interview industry experts and some of the most talented professionals in marketing. Join me and my guests as we discuss the latest on marketing trends,... Author: Brian Poe
The Digital Measure Show is a bi-weekly show for marketing leaders and practitioners where I interview industry experts and some of the most talented professionals in marketing. Join me and my guests as we discuss the latest on marketing trends, technology, and measurement. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#019 - Intro To Customer Experience Research
Tuesday, 20 August, 2019
Jim Tincher, Journey Mapper-In-Chief at Heat of the Customer joins me to chat about customer experience research (CXR). In this episode we discuss some of the basics, why it’s important, ways to get started in CXR and more. Lot’s of great intro content and resources for those who are interested in applying CXR to their organization. SHOW HIGHLIGHTS AND WHAT YOU’LL LEARN…• A brief history on customer experience research (CXR)• The difference between customer experience (CX) and user experience (UX)• Most common adoption challenges that professionals have while advocating for the customer and customer research methods• Three types of problems to focus on when trying to drive adoption and develop an effective customer experience practice within an organization• Three best practices for developing a CX within your organization• Which CXR metrics matter• Which challenges CX leaders are solving • Thoughts on the future of CXTo view the rest of the show notes please visit https://brianlpoe.com/blog/intro-to-customer-experience-research
