Your Dream Business

As an online business & marketing expert I work with business owners, helping them to build a business and life they love.

Author: Teresa Heath-Wareing

Hi! Im Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business. I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!
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Language: en

Genres: Business, Entrepreneurship, Marketing

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Stop Guessing What Your Customers Want and Start Listening
Episode 474
Sunday, 1 November, 2026

In this episode, I’m talking about how to turn customer research and roundtable conversations into messaging that truly connects with your audience. I share how to use customer data, sales calls, testimonials, and AI prompts to uncover three important things: what your customers are thinking but not saying, what is holding them back, and what they really want. I also explain how understanding these insights can help you create more relatable and effective marketing, from sales pages and emails to webinars. By using your customers’ own words, addressing their real objections, and focusing on what they genuinely want, you can create messaging that makes them feel understood and shows how your offer can help. 3 Key Takeaways - Uncover What Your Customers Aren’t Saying Go beyond basic demographics and look at what your customers are thinking and feeling privately. Understanding their fears, doubts, insecurities, and dreams helps you create messaging that makes them feel heard and understood. - Identify Their Objections and Hesitations Look for the “yeah, but” moments that reveal why customers might hesitate to buy or move forward. Understanding these objections helps you address their concerns in your sales pages, emails, and webinars. - Focus on What Your Customers Really Want Don't assume your audience wants the same things everyone talks about, such as six or seven-figure launches. Use customer research to discover what they genuinely want from their business and life, then make sure your messaging highlights how your offer can help them achieve it. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube , 5 AI Prompts for Your Customer Research