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The Tailgate Podcast: Marketing for Hunting and Angling BrandsAuthor: With Andy and Bill
Hosts Andy and Bill are two passionate outdoorsmen and marketers behind some of the world's largest brands. Theyve spent hours on the tailgate after long days in the wild comparing notes on ways hunting and angling brands show up in the world. Now Andy and Bill return to the tailgate with the best minds in the outdoor industry to tackle the big marketing questions. What are the best creative ideas re-shaping our industry? How can hunting and angling brands bridge the gap to larger outdoor audiences? What are some new insights into old problems that keep our industry up at night? And how can we all move past the dug-in or played-out thinking that blocks fresh voices, growth strategies, new audiences, and more inventive creative ideas? Together with their guests, Andy and Bill poke the industry bear to help brands build longer tables not taller fences. Are you in the marketing trenches building the next great outdoor brand? This is the jargon-free, straight-talking podcast youre looking for. Learn more about their mission at thetailgatepodcast.com Language: en-us Genres: Business, Marketing, Sports, Wilderness Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Soraya Smith, President of Backpacker’s Pantry, on Reverence for Wild Animals and Wild Places
Wednesday, 19 August, 2020
Soraya Smith is President of Backpacker’s Pantry. A legendary brand that creates some of the healthiest and tastiest meals to help us thrive in the outdoors. We discuss everything from the quality of food to the reverence of the animals we pursue and our chosen way of life. Soraya and her talented team are continually innovating in the MRE space and they’re doing it with real ingredients that taste like real food. Something we can all appreciate when spending weeks in the backcountry. Backpacker’s Pantry is committed to conservation, our heritage of hunting, regenerative agriculture, and wild food. We couldn’t more excited to showcase brands we don’t normally associate with hunting but are every bit as important as camo clothing, rifles, or packs. Learn more about our mission at thetailgatepodcast.com
