Let's Talk Marketing w/NDUBAuthor: Nathan A Webster
The Lets Talk Marketing Podcast w/NDUB is where we unravel the dynamic, various, and layered marketing world to empower your business journey. I'm your host, Nathan Webster (aka, NDUB), and each week, I break down the marketing fundamentals in bite-size episodes. At times, Ill be joined by guests and dive into the concepts, latest trends, strategies, and insights shaping the marketing landscape and the customer journey. Whether you're a seasoned marketer or just starting in your marketing journey, I created this podcast with the goal of providing actionable tips, exposure to industry experts, and a dose of inspiration and laughter to fuel your marketing efforts. Get ready to elevate your brand, connect with your audience, and stay ahead in this ever-evolving digital age. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep 243 - Why Fractional CMOs or Growth Marketing Agencies Are Crucial for Scaling Businesses
Episode 243
Monday, 3 February, 2025
In this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Amanda Farley, CMO of Aimclear, about the critical role of fractional CMOs in driving growth and scaling businesses. They discuss the importance of strategic alignment in marketing, the necessity of effective systems and attribution, and the value of data-driven decision-making. Amanda emphasizes that marketing should be viewed as an investment and highlights the significance of clear communication and reporting. The conversation also touches on the impact of AI in marketing and the need for businesses to adapt as they grow. Guest Name: Amanda Farley Title: CMO Company: Aimclear Expertise: Amanda Farley is a marketing tour-de-force who is helping to define what “integrated marketing” means to investor-backed brands in the AI era. Website: aimclear.com Social: linkedin.com/in/amandafriedt Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/