 |
What The Footie PodcastAuthor: What The Footie
What the footie happens behind the scenes in football? From the boardroom to the backroom staff #WhatTheFootie investigates how the business of football works. Once a month (on Mondays) host Paul Musa is joined by agents, directors, players, sports scientists, fans, friends of the pod and more to debate the big topics and answer your burning questions. So be prepared to question everything that you know about the beautiful game. Previous guests include Les Reed, Paul Barber, Dave Bassett, Steve Morrow & Eddie Bonsu.Instagram: https://www.instagram.com/whatthefootie/ Twitter: https://twitter.com/whatthefootie Language: en Genres: Football, News, Sports, Sports News Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
85: Matt Bonass on Why Athletes Are Investing In Football Club
Episode 85
Wednesday, 27 May, 2026
This week’s What The Footie Podcast is with Matt Bonass, Partner at Bird & Bird, one of the leading legal advisers in sport, investment and complex ownership deals (who recently worked on the Snoop Dogg x Luka Modric x Swansea City deal) Bird & Bird have just partnered with our Athlete Investor Summit, and ahead of the third edition and ahead of Matt's panel at the event, Paul and Matt discuss the growing rise of athlete and celebrity investment into sport, why football is increasingly being seen as an asset class, what’s driving the boom in club ownership interest, and how these deals are actually structured behind the scenes. They also get into the wider trend of athletes and public figures moving from endorsement into equity, what clubs are really looking for from high-profile investors, and what the future of investment in football could look like. - - - - - - - What The Footie is the football and business podcast that goes behind the scenes. Please remember to support the pod with a follow & a 5 star review.
