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Looking OutsideFresh perspectives on familiar topics. Author: Jo Lepore
Exploring fresh takes on familiar business topics. Featuring conversations with original thinkers from a wide range of fields. Hosted by futurist and strategist Jo Lepore. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Change the story before you change your strategy - UNESCO futures chair Sohail Inayatullah
Episode 91
Tuesday, 13 January, 2026
On this episode of Looking Outside we peek into the metaphors, imagery and stories that unknowingly shape the limitations of our business strategy, and limit our ambitions. UNESCO chair of futures, Sohail Inayatullah has seen this many times before - from brands rethinking positioning, CEOs shifting cultural capability, to government leaders reshaping coalitions. In each case, when we dig deeper to the metaphor we hold for ourselves, we gain visibility of what limits our worldview, and the bars that guard us from transformational change. Sohail stresses that a strategy can easily change based on the story you tell others, but it’s uncovering the story you tell yourself as a leader that, while uncomfortable, is the true unlocker of new possibilities for the future. ---Learn more:Looking Outside podcast www.looking-outside.comConnect with host, Jo Lepore on LinkedIn & Substack & jolepore.comMetafuture.org & Meta Future SchoolFollow Sohail on LinkedIn & YouTube---⭐ Follow & rate the show - it makes a difference!---Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme songs by Azteca X.
