Twenty Thousand Hertz

Author: Dallas Taylor

The stories behind the worlds most iconic and fascinating sounds.
Be a guest on this podcast

Language: en

Genres: Arts, Design, Music, Music Commentary

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Trailer:

Get all podcast data

Listen Now...

Yahoo! The Yodel Heard Around the World
Episode 221
Wednesday, 27 August, 2025

It’s one of the quirkiest, most iconic sonic logos ever: a four-note vocal flourish that defined the early internet. In this episode, we follow the Yahoo Yodel on its unlikely journey from the snowy Swiss Alps to ‘90s country bars to Super Bowl ads. Along the way, we meet the real-life cowboy behind this yodel, whose voice launched a billion clicks... as well a high-stakes legal battle. Featuring musician and yodeler Wylie Gustafson. Subscribe on ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠ to see our new video series. If you know what this week's mystery sound is, tell us at ⁠⁠⁠⁠⁠mystery.20k.org⁠⁠⁠⁠⁠. Support the show and get ad-free episodes at ⁠⁠⁠20k.org/plus⁠⁠⁠. Follow Dallas on ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠. Join our community on ⁠⁠⁠⁠⁠Reddit⁠⁠⁠⁠⁠ and follow us on ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠. Stream Wylie & The Wild West on ⁠Spotify⁠, ⁠Apple Music⁠, ⁠Youtube Music⁠, or wherever you get your music. Order Wylie’s book, ⁠How to Yodel: Lessons to Tickle Your Tonsils and Funnybone⁠. Sign up for Riverside for free at ⁠creators.riverside.com/20K⁠, and get 20% off a Riverside Pro subscription using promo code 20k. Cut your current cloud bill in half with OCI at ⁠⁠⁠⁠oracle.com/20k⁠⁠⁠⁠. Sign up for a one-dollar-per-month trial at ⁠⁠⁠⁠shopify.com/20k⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices