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LabTalksAuthor: Alkimi Exchange
LabTalks is the podcast for the people making infrastructure decisions in programmatic advertising.Hosted by Ben Putley, CEO of Alkimi, each episode brings into the open the conversations the industry is having privately: where the money actually goes, what agentic AI means for media buying in practice, and what the supply chain needs to look like for the next era of advertising.Guests include agency leads, publishers, founders, and technologists who are closest to where the industry is heading.No vendor pitches. No recycled conference takes. Just the questions worth asking. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Advertising on the Fastest Blockchain | LabTalks S4 EP11 | Rebecca Simmonds
Episode 11
Thursday, 23 October, 2025
What does it take to run 25 million ad transactions a day, on-chain? In this episode, Alkimi CEO Ben Putley sits down with Rebecca Simmonds from Walrus Protocol to break down how Alkimi uses Sui’s full stack to power real-time advertising at scale. They unpack: 1.How Walrus enables sustainable and permanent storage for ad data 2. Why verification and transparency, not just speed, are redefining AdTech 3. What “Advertising on the Fastest Blockchain” really means for the $750B industry 4. How AdFi turns ad transactions into composable, yield-generating financial events This isn’t a hype talk, it’s a blueprint for real business on-chain.
