LabTalks: The Non-Fungible Podcast

Author: Alkimi Exchange

Welcome to LabTalks: Season 3!LabTalks: The Non-Fungible Podcast dives into the dynamic world of advertising and Web3. Join us as we explore everything from the latest Alkimi tech updates to the broader shifts in digital advertising.Featuring special guests, founders' insights, and educational content, we tackle the industry's biggest questions and trends.Tune in and be part of the conversation that's shaping the future of advertising in the digital age.Bads ads broke the internet. Fix it with ADS.
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Advertising on the Fastest Blockchain | LabTalks S4 EP11 | Rebecca Simmonds
Episode 11
Thursday, 23 October, 2025

What does it take to run 25 million ad transactions a day, on-chain? In this episode, Alkimi CEO Ben Putley sits down with Rebecca Simmonds from Walrus Protocol to break down how Alkimi uses Sui’s full stack to power real-time advertising at scale. They unpack: 1.How Walrus enables sustainable and permanent storage for ad data 2. Why verification and transparency, not just speed, are redefining AdTech 3. What “Advertising on the Fastest Blockchain” really means for the $750B industry 4. How AdFi turns ad transactions into composable, yield-generating financial events This isn’t a hype talk, it’s a blueprint for real business on-chain.