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ALP 296: The PESO Model evolves for the AI era (and why your website isn’t dead)
Monday, 23 February, 2026

In this episode, Chip interviews Gini about the newly updated PESO Model certification and what’s changed in how organizations should think about paid, earned, shared, and owned media.Continue Reading → The post ALP 296: The PESO Model evolves for the AI era (and why your website isn’t dead) appeared first on FIR Podcast Network.

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