PR's Top Pros Talk

Author: D S Simon Media

A D S Simon Media and ODwyers podcast for communicators, featuring top PR executives sharing valuable insights and giving tips on adapting your strategy during these challenging times.
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Language: en

Genres: Business, Marketing

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The Role of AI in Earned Media Strategy
Thursday, 15 January, 2026

Sean Layton, Executive Vice President of Earned Media at Zeno Group, discusses the communications trends shaping the year ahead with Doug Simon, CEO of D S Simon Media. He explains how AI-driven search results are impacting earned media strategy and emerging media's important role in the mix. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Since the start of COVID, the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards. For more information, visit https://www.dssimon.com/.