PR's Top Pros Talk

Author: D S Simon Media

A D S Simon Media and ODwyers podcast for communicators, featuring top PR executives sharing valuable insights and giving tips on adapting your strategy during these challenging times.
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Language: en

Genres: Business, Marketing

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The Evolving Role of CSG - Rachel Henderson Eliff, Executive Vice President, Corporate Social Good at ⁠Fenton
Thursday, 6 November, 2025

Rachel Henderson Eliff, Executive Vice President, Corporate Social Good at Fenton, discusses the shifting CSG landscape. She emphasizes the importance of organizations taking a stance on issues, focusing on the reasons behind their position and their audience. Rachel also provides practical guidance on how organizations can prepare to speak out authentically in alignment with their values.⁠D S Simon Media⁠ is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour. Since the start of COVID, the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards.