 |
Brand Master FlashI talk to interesting people about enlightened brand strategy. It's brand building with a conscience: remodelling brands to leverage skills and resources for the protection of our planet and its people. Author: Jonny Prest
Im Brand Master Flash: Im a brand strategist on a mission for good. Finding mastery is a continual practice, to stay on the path towards positive change and growth. My podcast promotes ethical brand building and business transformation. You want to be better, to do good and make positive change. You need to create a vision and turn it into a clear roadmap. How does the rest of the world see your brand? Does your identity truly represent who you are? If not, you need enlightened brand strategy. Weekly content includes useful advice in brand strategy, business, creativity, design and marketing. Hear from brand leaders, marketers, creatives, artists and positive influencers who are building communities, pushing boundaries and making a positive impact. Language: en Genres: Arts, Business, Design, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
What's the impact of your business?
Episode 46
Thursday, 15 February, 2024
The future of business is doughnut shaped: What’s the impact of your business? Auditing for Regeneration.In the journey to building a regenerative business, let's dive into "What’s your business’s planetary Impact?" We're delving into the often overlooked facets of your business - the good, the bad, and the ugly.Every business has its darker side—modern day slavery, waste, pollution, and carbon emissions. It's time to face the ugly truth about your business.But fear not! Today, we embark on a journey towards regenerative progress. Moving beyond conventional methods to explore the bigger picture. What is our perspective of the living world, and what is our relationship to its ecosystems?Key Steps:Audit:Unveil aspects of our business we didn’t know existed. It's not just about audits; it's about facing our dirty side. What is holding us back, and where is the toxicity in our business?Consider models like Doughnut Economics, a roadmap for building a regenerative business.Break it down into key areas: Health and Wellbeing, Energy, Heat, and Water, Nature and Biodiversity, Transport and Travel, Materials, Consumption, and Waste.Identifying Impacts:Bring in a diverse group from leadership to juniors, from designers to engineers. You need cognitive diversity and a range of ideas. Identify all negative and positive impacts. Be honest!Ideation Process:Armed with knowledge, it's time for the ideation process. Brainstorm actionable solutions that form the foundation of your regenerative strategy.Regeneration- Time for Action:Appoint and launch your change team. Address negatives and enhance positives. Your business becomes a force for positive change.The impact your business has on the planet is within your control. Let's take the first step towards a regenerative future. To understand green finance, watch "How to Start Building a Regenerative Business."👍 Like, 💬 Share. To explore how I can support you on this remodeling, get in touch. Learn more about my consultancy and short courses. Be useful, be kind.
