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The AMPA PodcastConversations with magazine editors, designs and Author: Alberta Magazine Publishers Association
Conversations with magazine editors, designs and publishers from around the world, presented by the Alberta Magazine Publishers Association. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Popular Science's Amy Schellenbaum on Cutting Quantity and Adding Value
Monday, 12 February, 2018
As the online director at Popular Science, Amy Schellenbaum oversees all things digital, including editorial, social media, video, ecommerce and emerging platforms. Since joining the team in 2016, she has transformed the popsci.com editorial strategy, relaunched the website, established a growing affiliate revenue program, launched a sub-brand on Facebook and retooled the brand’s presence on every social platform. Before PopSci, Amy overhauled the online editorial at Travel + Leisure and headed up Vox Media’s architecture and design site Curbed.com. In this podcast, she chats with host Omar Mouallem about how under her direction, they've gone from creating as much content as possible to creating fewer, stronger posts per day and why it's paying off. Amy joins the Alberta Magazine Publishers Association at the 2018 Alberta Magazines Conference as a speaker on Friday, March 9. She'll speak about how social platforms like Facebook, Twitter and Instagram remain essential for capturing new audiences and building brand authority, especially in tumultuous times for digital media. Learn how 146-year-old brand Popular Science is thriving on new platforms, and hear the latest strategies and tools for creating social posts that get people excited about your editorial.
