Digging for Insights

Author: Stephen Griffiths

Listen to marketing & career advice from Fortune 500 insights leaders. This podcast helps insights professionals and marketers dig for the insights needed to drive your career and business. Join Stephen Griffiths, a Fortune 500 Corporate Researcher as he asks the hard questions. Want to get career advice? Listen to an Insights Director from Nestle, an EVP of IPSOS (third largest market research firm) and the CEOs from companies like Digsite and M/A/R/C research. We also provide episodes on how to choose a career, how to get a job during COVID-19, and a mini-series on choosing the right graduate school. Interested in marketing best practices? Hear from the SVP of Analytic Partners (a global leader in advertising measurement), the coauthor of how to innovate inside large companies, and from a professional business storytelling coach. Learn more at diggingforinsights.com
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Language: en-us

Genres: Business, Careers, Marketing

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Secrets of corporate insight teams: James Wycherley, CEO of IMA & Author of Transforming Insight
Episode 26
Wednesday, 15 December, 2021

Doing consumer insights work on the client-side is no small feat. So often research is completed by a research department but then sits on a shelf. Unearthing ways to make research come alive, and be implemented into the business is a craft. To address that need, James Wycherley, CEO of the Insight Management Academy, shares his experiences gained from 16 years of corporate insights teams. As a former insights director from Barclays Bank, he shares personal experiences and the collective experiences from the Insight Management Academy, a leading organization focused on corporate insights training and best practices based out of London, UK. In this episode, James talks about common issues corporate insights face and how to address them: How to ensure research is stored and presented in context to build a knowledge baseHow to show ROI on research within an organizationThe value of commerciality--the craft of implementing research into business processesYou can get a FREE executive summary of the book by emailing stephen@diggingforinsights.com