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The Anthony Amen ShowAuthor: Anthony Amen
"I take accountability for everything, because it gives me something to fix. It isn't anyone's fault but my own."That's the show.The Anthony Amen Show is for founders, operators, and CEOs who are tired of the soft version of business advice. Some episodes are interviews founders and operators talking about what actually worked, what nearly broke them, and what they leave off LinkedIn. Other episodes are me and Yaw also a founder going at the questions most podcasts won't touch honestly.Every episode has a real belief, a real tradeoff, and a point where the belief breaks. No motivation. No top-5-tips. No safe takes.I've built and run a premium fitness company for 9 years through every version of hard you can imagine, and a few you can't.Accountability is leverage. Most people won't pick it up. The ones who do are who this show is for.New episodes Mondays. Language: en-us Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Far Should Branding Go
Monday, 26 October, 2026
Send us Fan MailA flying Tesla might never be part of your commute, but the branding lesson is painfully practical: people buy confidence. We start with the hype and work backward into what “brand confidence” actually means for real businesses, real pricing, and real trust. If you have ever wondered why a stunt can move more product than a discount, this conversation puts words to what customers already feel. We get into the psychology of everyday brand choices, like paying extra for Tylenol when the generic is the same acetaminophen, or calling every adhesive bandage a Band-Aid. From there we zoom out to iconic plays like Nike’s rise with Michael Jordan and Red Bull’s extreme marketing, then translate those stories into a simple idea you can use: extreme proof. When you can show you solve the hardest case, the average customer stops doubting you. Then we hit the part most people skip: marketing without mastery backfires. If your product, service, or team can’t deliver under pressure, your brand eventually flips. We talk business branding versus personal branding, why scarcity makes a personal brand powerful, and why systems and delegation are the only way to scale without burning out. We also share the “test vacation” concept, stepping away long enough to see what breaks, fix it, and build a company that runs without constant rescue. If you’re building a brand, growing a service business, or trying to step out of day-to-day operations, hit play, subscribe, share this with a business owner who needs it, and leave a review with your biggest branding takeaway.Support the showIf you're a business owner, entrepreneur, manager, or leader trying to build a stronger team and grow your company, this episode is for you.👍 Like, 💬 comment, and 🔔 subscribe to The Anthony Amen Show for more conversations about business, leadership, fitness, accountability, personal growth, and entrepreneurship.CONNECT WITH ANTHONY AMEN🌐 Website: anthonyamen.com💪 Redefine Fitness: redefine-fitness.com📸 Instagram: instagram.com/anthonyamenfitness📘 Facebook: facebook.com/ant8amen/💼 LinkedIn: linkedin.com/in/anthony-amen#BusinessLeadership #EmployeeManagement #Entrepreneurship #Accountability #BusinessGrowth
