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AEC Tech Journeys with Mayur MistryAuthor: Mayur M Mistry
A platform for professional growth and personal growth for AEC Technologists with inspiring conversations with founders, builders and experts in AEC space. I am Mayur Mistry, cofounder of 3DGuru.ai, ex Perkins & Will Digital Innovation Technologist with M.Arch at University of Illinois and B.Tech Civil Engineer from IIT Bombay. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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From Project Sales to Enterprise Deals: Scaling Construction Tech the Right Way
Episode 95
Sunday, 17 May, 2026
In this insightful interview, Anton Marinovich, CRO at Joist AI, shares his extensive experience in SaaS and construction tech. He discusses the evolution of GTM strategies, the challenges of selling AI in construction, and practical advice for founders and sales teams aiming for growth in the industry. key topics GTM strategies in construction tech Challenges of selling AI in construction Building and scaling sales teams Effective GTM tactics for startups Data-driven decision making in sales Chapters 00:00 Introduction to Anton Marinovich and His Journey 02:42 Lessons Learned from Hard Work and Career Challenges 05:11 Scaling HoloBuilder: From $350k to $4 Million ARR 07:45 GTM Strategies: Transitioning from Project Sales to Enterprise Sales 10:11 Hiring for Sales Teams: Key Traits and Tips 12:47 Founder's Role in Sales and Early Team Building 15:05 Joining Joist: The Decision Process and Vision 17:53 Transforming AEC Marketing with Joist AI 20:10 Regional vs. National Sales Strategies in AEC 22:48 Building a Modern Business Development Team 25:14 Common GTM Mistakes by First-Time Founders 27:37 Data-Driven Sales: Key Metrics and KPIs 30:23 Effective Channels for Construction Tech Sales 32:49 Rapid Fire Round: Personal Insights and Advice 💡Learn more about Joist AI here: https://www.joist.ai/ 📞 If you are exploring ai in construction or need support in GTM for your construction tech startup, book a discovery call using this link : https://calendly.com/mayur-mistry7/consultancy-discovery-call 📩 Don’t miss future episodes. Subscribe: https://aiaecdigest.substack.com/
