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Open Hardware Manufacturing PodcastAuthor: Opulo
Ever wonder how a radically open source company can be successful? How do you go from an idea to a stable product? Stephen and Lucy share what they've learned shipping thousands of machines all over the world, along with interviewing other folks to discover the best ways to succeed as an open source hardware manufacturer. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: News, Tech News, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Ep. 45 - Advertising
Episode 45
Wednesday, 1 October, 2025
In this episode of the Open Hardware Manufacturing Podcast, Stephen and Lucy talk about what it’s really like to advertise in the open hardware world. From running social media ads to trying out print campaigns, they share what worked, what didn’t, and what they learned along the way.They touch on things like figuring out who your audience actually is, why selling machines like the Lumen pick and place takes patience, and how good messaging and customer feedback make all the difference. Instead of chasing quick wins, they dig into how brand awareness can matter more than immediate sales.You’ll hear them cover:Marketing vs. advertising and why the difference mattersHow to understand what customers need (and how to show you can solve it)The tricky part of measuring ad resultsSocial media, search ads, sponsorships, and where they fitExamples of ad campaigns that hit the mark, and ones that missed---Join the conversation and share your thoughts at hardware.cafe.Do you have any questions, comments, or topic suggestions? Email us at podcast@opulo.io. We'd love to hear from you!To learn more about what we do, visit Opulo.io.To see everything else we do, including social media, visit Opulo.start.page.O.H.M. Podcast Merch is now here!Intro song:Complicate Ya - Otis McDonald (Creative Commons Attribution License) Hosted on Acast. See acast.com/privacy for more information.
