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Marketing with Burlington PressAuthor: burlingtonpress
Our blog and podcast offer print and marketing industry insights based on our 30 years of experience. Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat Language: en Genres: Arts, Business, Design, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Digital Ad Metrics Have a Trust Problem. Print and Direct Mail Don’t.
Episode 0922
Monday, 22 September, 2025
If you buy media, you know the feeling. Dashboards glow with impressions, reach, and view rates. But can you actually prove those numbers describe what real people saw and did? With the biggest digital platforms, the uncomfortable answer is often no. And courts, regulators, and independent audits keep revealing why. Read more: https://burlingtonpress.com/2025/09/22/digital-ad-metrics-vs-direct-mail-trust/
