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With IntentAuthor: IIT Institute of Design
With Intent is a podcast from ID where we talk to a range of peoplewriters, designers, business strategists, policymakers, doctors, community organizers. The common thread? Whether they self-identify as designers or not, they're using design in their work. Language: en Genres: Arts, Business, Design Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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ClearRx: Designer as Entrepreneur
Episode 6
Tuesday, 12 November, 2024
Hosts Thamer Abanami and Albert Shum explore the revolutionary Clear RX prescription packaging system, created by designer Deborah Adler. What began as a personal experience with her grandparents' medication mix-up evolved into a groundbreaking design that transformed how medications are dispensed in America. The episode reveals how thoughtful design thinking, strategic partnerships, and persistence can create meaningful impact in healthcare.Through an engaging conversation with Deborah Adler herself, this episode uncovers how a designer's entrepreneurial spirit, combined with deep observational insights and strategic collaboration, can overcome complex regulatory challenges to bring innovative solutions to market.Key TopicsThe Genesis of Clear RXDeborah's pivot from a thesis on curly hair products to prescription bottle design following her grandmother's medication mix-upThe concept of "Gemba" (Japanese for "the real place") and its importance in identifying real-world problemsInitial prototype development using dollhouse materials and tubingDesign Evolution & FeaturesD-shaped bottle design evolution to accommodate child safety capsCollaboration with industrial designer Klaus RosbergKey design elements:Upside-down orientation for better grip and accessibilityEnhanced label space for improved readabilityColor-coding system for family member identificationInformation design and layout highlighting crucial label informationHigh-contrast text for better visibilityStrategic ImplementationNavigation of regulatory challenges through FDA consultationPartnership with Target as a strategic choice for market entryRapid development and implementation within one yearBalance between innovation and practical constraintsBeyond Clear RXDevelopment of Adler RX system for managing multiple medication regimensContinued innovation in healthcare design through collaborations with CVS and Johnson & JohnsonImpact on both pharmacy and design communitiesDesign Principles & LessonsImportance of working within constraints rather than fighting themValue of direct observation in identifying design opportunitiesRole of strategic partnerships in bringing innovations to marketBalance between creativity and practical implementationSignificance of understanding regulatory landscapes in healthcare design Additional ResourcesClear Rx Medication Systsem Visual OverviewAdler Design Institute of Design at Illinois TechDiscover programs and resources on design and systems thinking.Subscribe to With Intent for more explorations into how design shapes our world, whether we call it design or not.
