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Create Tomorrow, The WGSN PodcastAuthor: WGSN
WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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154. How Gen Z is Game-Changing Sports Culture
Monday, 19 January, 2026
In this Create Tomorrow episode, host Cassandra Napoli and WGSN Sport & Outdoors Content Strategist Mary Stanwick review how Gen Z is reshaping the sports landscape. From cost and climate to fitness and spectatorship, they uncover how Gen Z are adapting for greater accessibility and shifting health priorities. Tune in to learn about the rise of hybrid sports, the importance of aesthetics in product design and the growing influence of women in sports fandom.
