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The Aligned Florist PodcastAuthor: Sarah Wahhab
The Aligned Florist (formerly Coffee Wine & Flowers) is the go-to podcast for wedding florists, floral designers, and creative entrepreneurs ready to grow a profitable floral business with more clarity, ease, and intention.Hosted by Sarah Wahhab floral designer, business strategist, and founder of Mulberry & Moss this show delivers weekly mindset shifts, marketing strategies, and systems thinking for the modern floral entrepreneur.Whether you're navigating floral pricing, attracting high-end clients, refining your brand voice, or looking for a more sustainable approach to business you'll find guidance, encouragement, and no-fluff strategy to support your next level.With episodes covering floral business education, intentional marketing, CEO mindset, client experience, and building systems that actually support your life, The Aligned Florist will help you quiet the noise and lead with confidence.If youve been a listener since the Coffee Wine & Flowers days welcome back. The vibe is the same, but the vision is even clearer.New episodes every week from Sarahs hybrid-minivan studio (yes, really).Tune in and build a business that breathes. Language: en Genres: Arts, Business, Design, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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41. Redefining Florist Culture: From Chaos to Clarity
Thursday, 5 February, 2026
The business you're craving does exist. We just don't talk about it enough.In today’s episode, we’re talking about the patterns that are too normalized in the floral industry—like hustle culture, being “booked out” as a status symbol, or doing everything yourself—and the beliefs I’d love to see florists normalize instead: things like rest, clarity, leadership, alignment, and yes.... a manicure whenever you want.If you’ve ever felt like you don’t quite fit the mold of what a successful florist is “supposed” to look like, I hear you, and this one’s for you. Let’s flip the script.IN THIS EPISODE, YOU’LL HEAR:A few personal details about me that don’t fit the “florist” moldWhy I no longer see busy-ness as a badge of honorThe deeper cost of hustle and scarcity cultureWhat’s missing from our industry’s conversations around leadershipWhy backend systems and margin-based thinking are creative, not boringA gentle reframe around inquiries, bookings, and what success really meansMENTIONED IN THIS EPISODE:✨ Join The Alignment Room — Get Two Months Free as a Founding MemberA supportive, off-social community for florists building with more intention. Includes weekly reflections and ongoing forum conversations with likeminded florists.Floral Business Tools & Resources:www.mulberryandmoss.com/shopPodcast Home Page: www.mulberryandmoss.com/podcastFollow on Instagram: @mulberryandmoss
