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Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.Author: Sales POP!
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Elevating B2B Narratives with AI: Lessons from Content Workshop's David J. Ebner
Episode 3
Friday, 9 January, 2026
AI is reshaping marketing, but genuine storytelling stays human at heart. In this episode with David J. Ebner, discover practical methods to fuse AI with emotionally engaging narratives for B2B tech. Start with a unique idea, then use AI for research and first drafts—while humans shape the emotional journey, voice, and value storytelling. Map a clear workflow: human-led ideation, AI-assisted drafting, and expert revision to ensure brand alignment. Maintain a flexible AI ecosystem to test new tools and guard against lock-in, and build a robust internal knowledge base to fuel content accuracy and consistency. Treat AI as a mentor, not a master, and continuously coach it to reinforce trust, authenticity, and specialization in your marketing teams.
