distillery sessions

Author: distillery sessions

#distillerysessions is the podcast series from distillery, where we explore the latest trends and upcoming marketing tools bouncing around in the industry. From personalised videos, to creating brand fandoms and the impact you can have on your audience. We invite you to listen in, take part and learn with our discussions. Send your thoughts and ideas to us on Twitter, Instagram or Facebook @wearedistillery. Make sure you subscribe and a rating...and stay tuned for our upcoming series: #distillerySessions
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Language: en

Genres: Arts, Business, Marketing, Visual Arts

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S4 Ep2: Meet David Keene, Chief Marketing Officer, Europe at Wipro
Episode 2
Tuesday, 16 April, 2024

In the second episode of season 4 of distillery Sessions, our founder Steve Wheen chats with David Keene, European CMO of tech giant Wipro. David reveals his inspiring journey to becoming a CMO and shares his insights into the world of B2B marketing. We discuss: Customer-centricity: Putting the customer at the core of your marketing Agile marketing: How a software development mindset can elevate your campaigns Content marketing in a noisy world: Why quality should always trump quantity And of course, any topical discussion couldn't avoid AI! If you're a marketer looking for actionable strategies and expert advice, don't miss this episode! Follow David on LinkedIn: https://www.linkedin.com/in/davidkeenex/ Don't forget to subscribe and leave us a comment, and follow us on social media @wearedistillery