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Under the Influence with Terry O'ReillyAuthor: Apostrophe Podcast Network
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry OReilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Marketing, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Pants are on Fire: When Customers Lie to Marketers
Episode 31
Friday, 7 August, 2026
From The Under The Influence Archives...Customers often lie to companies in surveys, polls and focus groups.Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.So what are advertisers to do?One solution is Google.What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.
