TellyCast: The content industry podcast

Author: Justin Crosby

A weekly podcast featuring opinionated international content industry business leaders joining Justin Crosby to discuss the week's top industry news stories. In each episode we discuss key business developments around the world and look forward to the big moments in the week ahead. New episode every Thursday. 
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Language: en-us

Genres: Film Interviews, TV & Film

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Why micro-dramas exploded in China
Episode 260
Thursday, 5 February, 2026

Justin Crosby speaks to Chinese micro-drama expert Wenwen Han, founder and CEO of the Short Drama Alliance, about how China built the world’s most advanced short-form drama economy. The conversation explores platform ecosystems on Douyin and WeChat, in-app payments versus ad-funded viewing, the rise of AI-generated “motion comics,” and what Western producers keep getting wrong about vertical drama. Han also shares her predictions for where the market expands next and why the US and India could be on the brink of major growth. Sign up for The Drop newsletterSupport the showEnrol on the TellyCast Digital Bootcamp Buy tickets to How to Make Money in Digital Enter the Digital Video Awards Subscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok