Cuppa Press

Author: Paperflite

Conversations on Marketing, Technology, and Content.
Be a guest on this podcast

Language: en

Genres: Business, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

A Beginner's Guide to Sales Enablement
Monday, 27 September, 2021

What does a hip nightclub have to do with Sales Enablement? Are you calling yourself an Enablement team when you're in fact a Marketing team? What does success look like in Sales Enablement? Melissa Madian, founder of TMM Enablement Services and author of Enabler? I Hardly Know Her joined us on Cuppa Press recently to answer all of this and more. Time Stamp: 00.46 - Sales enablement as an everyday concept 02.37 - The sales enablement equation 04.34 - Key traits of a sales enablement leader 07.32 - Sales enablement in an SMB vs an enterprise 09.03 - The need for a dedicated sales enablement team 10.54 - Getting started with sales enablement and the three pillars of sales enablement 12.38 - Common mistakes in sales enablement 14.37 - What success looks like in sales enablement 17.56 - A common misconception about sales enablement 19.11 - Helpful sales enablement resources