 |
Raise The Bar by Mattermark
Welcome to Raise The Bar podcast by Mattermark. In each episode, we'll share the latest on using modern sales strategies, data-driven processes, and current sales trends to help you prospect better and sell smarter. Whether you work in a sales role at a startup or larger company or you're simply interested in learning about how modern sales works from real sales people, then this podcast is for you. Genres: Business, Courses, Education, News, Tech News, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
RTB002
Wednesday, 2 August, 2017
Today, I am talking with Kyle Porter the Co-founder and CEO of SalesLoft. SalesLoft was started in 2011 and is based in Atlanta, and they have raised 25 million dollars to date. The business began to take off in 2014 when they had 4 employees and have now grown to 175. They are a sales platform that helps manage email, sales calls, data, and analytics with integrations, dashboards, and a host of sales related tools. Today, Kyle shares the concept behind SalesLoft, its growth, and more. Today's topics include: [01:36] How SalesLoft was started towards the end of 2011 but found its stride in 2014 [01:46] In 2014 SalesLoft had 4 employees, but now they have 175 [02:48] Creating MVPs that make maximum impact [03:11] About SalesLoft and what they do and how they impact sales [04:22] Putting the core values into the center of everything and invest in product and engineering [05:20] Sales engagement product which codifies everything for the reps and they do everything through SalesLoft[06:12] It also automates routine processes and used data to predict next actions [07:19] Helping sales teams get closer to more opportunities and driving deals [08:20] Having authenticity and sincerity with sales communication [09:03] Sales engagement category of software, account based strategy of converting targeted accounts into customers, the next generation of sales or the modern sales organization [10:15] Transforming traditional sales teams into modern sales organizations [10:35] Modern sales is scientific, repeatable, and scalable it's also informed, honest, and customer centric [11:24] The modern sales movement [13:49] Elements of sales engagement and ramping up a team and having the right playbook [14:30] Starting with identifying target accounts, then convert, and delivering service [15:05] Cadence, touchpoints, and executing and measuring for success [16:23] Having a marketing team that works closely with sales and has a coordinated campaign [18:46] Benefits of the Rainmaker Conference and the upcoming 2018 Rainmaker Event [19:33] Putting the greater good of the sales community at the forefront Links and resources: SalesLoft Kyle@SalesLoft.com Kyle Porter LinkedIn Kyle Porter Website Kyle Porter on Twitter @KylePorter Rainmaker 2018 SPIN Selling by Neil Rackham The Joshua Principle, Leadership Secrets of RSVPselling Steve Richard ExecVision Tony Hughes ZBoard Electric Skateboard
