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Invent AnythingPremium Podcasts For The 21st Century Author: PodClips
Invent Anything will teach you the tools and techniques you will need to create inventions to enhance your business and your life. Using creativity tools, world-class intellectual property strategy, and over 40 years of invention experience, John Cronin demystifies the process of conceiving an idea, obtaining a patent or trade secret, and using invention to create real value. Language: en-us Genres: Business, Entrepreneurship, Investing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Perceived Value of Intellectual Property
Tuesday, 4 August, 2026
Season 01 Episode 73 In this episode of Invent Anything, John Cronin explores one of the most powerful ideas in IP strategy: the perceived value of intellectual property. Drawing on 30+ years and thousands of clients at ipCapital Group, John explains how patents evolve from a legal right into a strategic business asset, and why litigation, the reason most people think patents exist, is actually the last resort.
