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Influential UAuthor: Influential U
Influential U is the worlds leading professional education program teaching advanced business strategies to improve market influence and transact business faster. Our expert faculty offers career coaching, corporate consulting, and a complete curriculum for entrepreneurs, executives, and employees. Our proprietary programs create cohort communities of global professionals who build business connections for expanding development, resources, and collaboration. Language: en Genres: Business, Careers, Education, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Classics - Don't Compete on Price, Compete on Value with Joe & Joni Rocco
Episode 4
Wednesday, 18 September, 2024
Joe & Joni Rocco, a husband-and-wife small business duo from Denver, Colorado, showcase the power of specialization in a highly commoditized industry. Instead of competing on price, they focus on delivering unique value through various key attributes. Once navigating late nights, weekends, high-stress environments, and the challenges of a fatherless family, they’ve now transformed their lives. By understanding each other's Personality and Transactional Behavior, they've successfully reduced their demanding 80-hour workweek to a balanced 40 hours.In this episode's talk, Co-Founder Kirkland Tibbels talks on the Characteristics of Value that are considered and applied when constructing a business offer. He states, "If you are worried about the direct competitor, you are worried about the wrong thing." You'll hear why this is — and how to go about constructing a valuable offer that first satisfies you.Podcast Bonus: Thrive: https://influentialu.global/thrive/ Coupon code: 30DAYS
