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The Sales Transformation PodcastThe Sales Transformation Podcast is brought to you by Consalia. Author: Consalia Ltd
The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UKs only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services. He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the worlds first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales. Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams. Language: en Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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#186 – Aligning marketing insights with sales strategies w/ Dr Philip Styrlund & Shakeel Bharmal
Episode 186
Thursday, 4 December, 2025
On this week’s episode of the Sales Transformation Podcast we are joined by Dr Philip Styrlund and Shakeel Bharmal, who are CEO and Senior Vice President of the Summit Group, respectively. Their discussion with Phil Squire centres around how the critical interface between marketing and sales is more essential than ever. In particular, they focus on making marketing more relevant to sales to ensure that both teams are aligned in their strategic outlook. Highlights include: [07:14] The new world of selling needs a marketing mindset [09:56] Three pillars for the future of selling [24:32] Ai will increase the value of “wisdom” in salespeople Connect with Philip Squire on LinkedIn Connect with Philip Styrlund on LinkedIn Connect with Shakeel Bharmal on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.
