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The Sales Transformation PodcastThe Sales Transformation Podcast is brought to you by Consalia. Author: Consalia Ltd
The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UKs only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services. He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the worlds first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales. Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams. Language: en Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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#213 – Writing a handbook for salespeople w/ Dr Beth Rogers & Dr Jeremy Noad
Episode 214
Friday, 21 August, 2026
This week on the Sales Transformation Podcast we have three doctors of sales in the building, as Phil is joined once again Dr Beth Rogers and Dr Jeremy Noad to discuss their new The Sales Professional’s Handbook series of books. These books broaden the scope of their previous work, Selling Professionally, to go beyond an apprenticeship curriculum and offer a practical guides, examples, glossaries and coaching questions that salespeople can use every day. Highlights include: [14:32] AI is just another part of a salesperson’s toolkit [21:59] Are your activities actually moving the customer journey? [25:53] Salespeople are too often expected to “sink or swim” with no training The first two volumes in The Sales Professional’s Handbook series, Building the Foundations for Professional Selling and Selling with Control, are available now: https://www.amazon.co.uk/dp/B0H9F481W2?binding=paperback&ref=dbs_dp_rwt_sb_pc_tpbk Connect with Philip Squire on LinkedIn Connect with Beth Rogers on LinkedIn Connect with Jeremy Noad on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.
