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Communication and Media Studies (Video)University of California Television Author: UCTV
UCTV presents the people making film and television, and those discussing the impact of media on contemporary society. Language: en-us Genres: TV & Film Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Art of Scientific Storytelling
Monday, 28 July, 2025
Science communication expert Lisa Warshaw and scientist Rob Signer, Ph.D., offer a practical guide to turning complex research into clear, memorable stories. They explain why strong openings, simple messages, vivid analogies, and visual storytelling are essential to making science resonate. The talk includes tips on avoiding jargon, using soundbites effectively, and preparing for high-stakes moments like media interviews and conference Q&As. Warshaw draws on her experience in global biotech and healthcare communications, while Signer shares real-world lessons from academic science and public engagement. Together, they highlight how clarity and creativity can elevate a researcher’s voice, build trust with diverse audiences, and drive impact across fields. The session is filled with actionable insights for scientists aiming to connect their work with the world. Series: "Stem Cell Channel" [Humanities] [Science] [Show ID: 40460]
