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Alt Protein Answers  

Alt Protein Answers

Author: Shannon Theobald

The alt protein space is changing. Plant based, cultured meat, precision fermentation, and more are seeing a shakeup that will determine which brands have longevity and which fall to the test of time. Join Alternative Protein Consultant Shannon Theobald for conversations with investors and decision-makers in the space to learn what it takes to win long-term in an increasingly competitive sphere.
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Language: en

Genres: Arts, Food

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How to Demonstrate Longevity in the Alt Protein Shakeout, with Lisa Feria, CEO of Stray Dog Capital
Tuesday, 15 November, 2022

How can plant-based, cultured meat, and precision fermentation entrepreneurs demonstrate lasting potential to investors in an increasingly competitive landscape during unstable market conditions? Simple - back to basics.  It's all about demonstrating with data A) your ONE main competitive advantage B) your functional benefit to the end consumer (taste, texture, flavor are always queen). Lisa Feria, Managing Partner and CEO of Stray Dog Capital, joins us to discuss: How her CPG experience informs investing strategy  How her outlook has changed in the current economic landscape and amidst all the "doomsday" talk surrounding alt-protein declines How she approaches diversification when so many plant-based - and increasingly cell-based - companies have similar concepts?  What metrics most stand out to differentiate?

 

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