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The Unofficial Shopify PodcastAuthor: Kurt Elster, Paul Reda
NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Shopify's Campaign Autopilot: AI Ad Agent?
Episode 631
Tuesday, 21 July, 2026
"It's an in-house, ready-to-go agency. Which is free for all merchants." That's how Sachin Malhotra, Shopify's Director of Product for Merchant Marketing, describes Campaign Autopilot, the new AI marketing tool Shopify just announced as part of Editions. It sets up your ad accounts, syncs your catalog, and runs Meta Advantage+ checkout campaigns inside the guardrails you set. You teach it your boundaries, it does the heavy lifting, and you keep oversight the whole way. Sachin walks Kurt through how the "ask me first" controls work, why the tool optimizes across Meta, Microsoft Ads, ChatGPT, and Snap instead of fixating on one channel, and how it stacks with Shop Campaigns and its pay-only-when-you-get-an-order billing. If online advertising has ever felt like yelling into the void, start here. LINKS Campaign Autopilot: shopify.com/blog/introducing-campaign-autopilot Shopify Editions SPONSORS Swym - Wishlists, Back in Stock alerts, & more getswym.com/kurt Cleverific - Smart order editing for Shopify cleverific.com Zipify - Build high-converting sales funnels zipify.com/KURT WORK WITH KURT Apply for Shopify Help ethercycle.com/apply See Our Results ethercycle.com/work Free Newsletter kurtelster.com The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
