PPC Live The Podcast - The F*ck ups that led to Triumphs

Author: Anu Adegbola

Language: en-gb

Genres: Business, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

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EP352 - When Losing Big Is Winning Bigger ft. Emina Demiri
Wednesday, 18 February, 2026

In this episode of PPC Live, Anu Adegbola interviews Emina Demiri Watson, who shares her journey in digital marketing, including the challenges of firing a major client and the lessons learned from that experience. They discuss the importance of maintaining a balanced client portfolio, recognizing red flags in client relationships, and the impact of market conditions on agency performance. Emina emphasizes the need for a proactive approach in digital marketing and the strategic use of AI tools. The conversation concludes with insights on common mistakes in the industry and the value of staying true to company values.TakeawaysFiring a major client can be a difficult but necessary decision.Maintaining a balanced client portfolio is crucial to avoid concentration risks.Recognizing red flags in client relationships is essential for agency health.Prioritizing company culture and employee happiness can lead to better outcomes.Tracking client performance and market conditions is vital for success.Proactive communication with clients can prevent misunderstandings.AI tools should be used strategically, not blindly.Common mistakes in digital marketing include poor targeting and lack of negative keywords.Understanding market dynamics is key to adapting strategies.Values should guide decision-making in challenging situations.Chapters00:00 Introduction and Fun Facts05:36 The Decision to Fire a Client10:09 Recognizing Mistakes in Client Relationships13:02 Identifying Red Flags in Client Relationships17:05 Turning Around After a Major Client Loss20:46 Navigating Market Challenges26:11 Final Takeaways and Advice27:07 Common Mistakes in Digital Marketing31:48 AI in Digital Marketing: Mistakes and Misconceptions37:13 Conclusion and Future Engagements46:36 Outro.mp3Find Emina on LinkedInPPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Join us for PPC Live Online on Apr 29thJoin our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠