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PPC Live The Podcast - The F*ck ups that led to TriumphsAuthor: Anu Adegbola Language: en-gb Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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EP362 - From Keyword Chaos to PPC Comeback ft Cathryn Stormont
Tuesday, 28 April, 2026
Join us as we explore the journey of Cathryn Stormont, a seasoned paid media and SEO expert, who shares her insights, mistakes, and lessons learned from over 16 years in the industry. Discover practical tips on campaign structuring, AI integration, and how to turn setbacks into success stories.Key topicsCampaign restructuring mistakes and lessonsImportance of account history and data stabilityUsing AI responsibly in PPC campaignsManaging client expectations and transparencyStrategies for effective campaign monitoring and optimizationQuotes:"Losing campaign history unsettles everything""Turn mistakes into opportunities for growth""Bid on your brand to maximize visibility"Chapters00:00 Introduction to Catherine Stormont03:42 Catherine's Skydiving Adventure06:35 Learning from Early Mistakes in PPC09:22 The Importance of Keyword History12:11 Turning Mistakes into Opportunities15:16 Monitoring Campaign Changes18:02 Applying Common Sense in PPC Strategies18:26 Navigating Account Management Challenges20:01 Learning from Mistakes in Performance Management21:13 Strategies for Recovering from Keyword Performance Issues23:05 The Importance of Honesty in Mistake Management23:28 Common Mistakes in Account Auditing26:27 The Debate on Bidding for Brand Keywords28:26 Leveraging AI Tools Effectively29:47 The Role of Creativity in Digital Marketing31:04 The Value of Discussing Mistakes in the Industry36:55 Outro.mp3ResourcesCathryn Stormont's Website - LinkedIn Profile of Cathryn Stormont PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Join us for PPC Live eventJoin us on SlackSubscribe to our Newsletter
