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TelevisionationWelcome to our Televisionation show, which showcases executives, innovators, creatives, and invited analysts, in dialog with InteractiveTV Today (ITVT.com) founder and editor-in-chief, Tracy Swedlow, as well as commentary on TVOT events! Author: Tracy Swedlow Welcome to our Televisionation podcast show, which showcases executives, innovators, creatives, and invited analysts, in dialog with ITVT founder and editor-in-chief, Tracy Swedlow. These podcasts also offer audio of sessions from our TV of Tomorrow Show (TVOT) conferences (produced twice a year in San Francisco and New York); video interviews, as well as other types of updates and content. Our readership is mostly made up of thousands of listeners in over 150 countries.Founded in 1998 by Tracy Swedlow, InteractiveTV Today ITVT is the most widely read and trusted news source online on the rapidly emerging medium of multiplatform, networked, broadband interactive television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business through our Web site (itvt.com).Contact tracyswedlow@gmail.com to find out more or to pitch yourself to be interviewed! Language: en Genres: News, News Commentary, Tech News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Televisionation: Disney Advertising’s Dana McGraw and InfoSum’s Lauren Wetzel on Clean Rooms and More
Thursday, 23 June, 2022
This episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise of cookies; the Disney Audience Graph; Disney Select (a suite of audience segments that employ Disney’s first-party data to improve audience targeting); new developments and ongoing challenges in the Data Clean Room space; what is meant by “data collaboration”; and much more.
