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What's next in Marketing?Author: Rhea Daga
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Getting the most out of your consumer data
Episode 7
Friday, 30 October, 2020
In this episode, I have Abhinav Mohan with us. He is currently working as VP of Consumer insights in InMobi Pulse and VP of Monetization in Glance. He comes from the prestigious backgrounds of IIT & ISB. Consumer research is always a crucial step in successful marketing & growth for companies. Abhinav answers the following questions: 1) How can companies make the most out of the data they already own? 2) How to avoid biases when interviewing customers? 3) How can someone new get started with customer research? 4) Top 2 initiatives or actionable you can take now! If you like this podcast, make sure to check out the other episodes. Connect with me on Linkedin and Youtube by 'Rhea Daga' or you can email me on daga.rhea@gmail.com.
