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Agency Rocket ShowAuthor: Agency Rocket
A Show About the Chaos of Running A Creative Agency We love talking creative. We love talking business. So were putting them all together into one show about the business of running a creative agency. Take a listen. We hope youll find some insights through our experiences. Language: en Genres: Arts, Business, Design, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep 49: Wired Differently: The Two-Step That Saves Every Web Project
Episode 49
Wednesday, 12 November, 2025
In this episode of the Agency Rocket Show, Liz and Chelsea explain the phase where websites finally start taking shape: before the visuals, before the colors, before anyone gets distracted by “Can we make the buttons rounder?” We break down the two-step magic of our process, built from years in the industry: 1. The Interactive Mood Board, where we mine for client taste, gather inspiration across industries, and intentionally include a few designs clients will absolutely hate. 2. The Wireframe Phase, aka the blueprint, skeleton, framework, bones… whatever you want to call it. It’s the non-sexy, extremely important step where content, flow, hierarchy, functionality, and UX all lock into place. No colors, no fonts, no flourishes. Just pure structure, clarity, and strategic thinking. We also discuss why this phase prevents project blowups, how it eliminates surprise edits later, and why clients understand their own website better when they can’t get distracted by the pretty stuff yet. If you’ve ever wondered how the pros design websites that feel intentional, aligned, and on the mark, this is the episode for you.
