Digital Marketing

Author: Ameer Akhtar

My experiences, understanding & trivia about all things - digital marketing Narrated and developed by a marketer with over 8 years of experience in the field, practice in India and MENA region.
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Language: en

Genres: Business, Marketing

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02 Do I need a website for my Business?
Episode 2
Thursday, 1 October, 2020

Does your business need a website? Pondering over that question? I hope I am able to give you a few answers, or better yet, some more questions, which can help you answer that one. Having a website should not be based on mere herd mentality. There are some definitive factors to consider. I am employed with a web design agency for 8 years and here is my take on why (or whether) you should consider a website for your business. Q1. Does it add value to your business? Q2. Are you planning to sell products on your website? Q3. Does your target audience visit websites? Q4. What is your marketing budget? Q5. Are you running ads? Q6. How often are you going to update the content? Q7. Does your industry require a website? Q8. What's the nature of your product/service? Q9. Do you need a focal point? Q10. Communication & Marketing? So there it is, I hope this podcast helped you to answer for yourself if a website is what your business needs right now. While the pandemic may certainly have boosted the web development industry as more businesses seek online presence, but don't jump into this bandwagon unless you see a clear scope & growth for your business. Drop me a Hi, if you would like to inquire what a website could cost you.