 |
EYE OWN A BUSINESSAuthor: IDOC Language: en Genres: Business, Entrepreneurship, Health & Fitness, Medicine Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Why Most ODs Are Still Sitting Out Myopia Management (and How to Start)
Episode 160
Tuesday, 20 October, 2026
In this episode, Dr. Steve Vargo sits down with Dr. James Loughman, professor of optometry, founder of the Centre for Eye Research Ireland, and CEO of Ocumetra, and Dr. Ece Turhal, optometrist and director of product management at Topcon Healthcare, for a practical conversation about why so many ODs are still on the sidelines of myopia management. Steve, James, and Ece work through the three barriers that keep doctors out: clinical education, instrumentation, and the discomfort of anything that feels like selling. They explore why confidence, more than knowledge, sits underneath all three, why any amount of myopia should be treated as abnormal instead of waiting for a threshold, and why biometry is a destination rather than a requirement to get started. James shares the surprising research finding that led to Ocumetra, and Ece walks through Topcon’s measure, educate, and execute approach. This conversation goes beyond equipment and treatment options. It’s about simplifying the message so parents can see what’s at stake for their child, involving both decision-makers, delegating the cost conversation to a trained team member, and recognizing that offering the best care isn’t selling, it’s duty of care. Free resources mentioned in the episode are available at myopia123.com and ocumetra.com. To register for Vision Forward, visit idoc.net to reserve your spot.
